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Imogene + Willie2601 12th Avenue South |
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Imogene + WillieHailing from Henderson, Kentucky, Matt and Carrie Eddmenson - childhood friends and now a married couple - worked together in Carrie's family business, developing denim collections for brands like Rogan, Earnest Sewn, Seven, J.Brand, etc. They moved to Nashville in May 2009; refurbished an ex-gas station; moved Nestor, a pattern maker and sewer, and Gloria, a master sewer, in June; and, in July, opened the magical store that we were lucky to visit in February. The store sells handpicked denim from select brands like J.Brand and A.P.C, choice vintage pieces like cowboy leather jackets and boots, scarves hand-dyed by Carrie's brother in India, and Imogene + Willie brand bespoke jeans, made of tough denim that you have to work into. Gruhn Guitars
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